July Newsletter


Understanding the Muslim Consumer: Lessons from Asia

The consumer of the future is arguably a millennial Muslim. Islam is the second largest and fastest growing religion in the world: by 2050 there will be 2.8 billion Muslims globally, more than a quarter of the world’s population halal products are expected to reach $58.3 billion by 2020 the Muslim travel market is predicted to… Read More

6 Markets Driven by the Economy of Muslim-Majority Countries

Economic progress in Muslim-majority countries has opened up lucrative consumer markets globally. In the MENA region, economic growth is projected to increase to 3.1% in 2018, up from 2% in 2017, according to the World Bank Group’s latest report… Read More


4 Things to Know About Muslim Consumers

As the fastest growing demographic on earth, Muslims are making their influence felt across consumer categories. And the smartest brands are paying attention. The combined spending power of the global Muslim market is equal to the world’s third-largest economy, after the U.S. and China… Read More

Marketing to Muslim Luxury Consumers [FREE Report]

The combined spending power of the global Muslim population today makes it equal to the economy of the third-largest country in the world, after the U.S. and China. The 2018 free report looks at this lucrative market in terms of luxury goods, consumer behavior and preferences, and offers tips for advertisers and marketers… Read More


MENA Consumers: Loyal and Willing to Share Personal Data [Infographic]

Not only are MENA consumers among the world’s most loyal, they are also more willing to share their personal information in exchange for rewards. Which industries enjoy the most customer loyalty? Are businesses falling short on transparency at a time of increased regulations such as GDPR? Aimia created the following infographic to answer these questions and… Read More

Charitable Giving in America Surpasses $410 billion

2017 was a milestone year for giving, with total donations by individuals, foundations, corporations, and bequests surpassing $410 billion, according to Giving USA’s flagship annual report on philanthropy in the United States… Read More

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