September Newsletter


Virtual Reality for Storytelling and Social Good

Contrast studio explores the impact of virtual reality on journalism and partners with brands, nonprofits and NGOs to bring VR tech to the developing world… Read More

How to Leverage Video Content to Rock the SERPS

More than half of marketers name video as the type of content with the highest ROI, and 84 percent of consumers report being convinced to make a purchase after watching a brand’s video… Read More


Multicultural Marketing Mishaps: MAC Cosmetics and Western Muslims [Case Study]

A fierce debate quickly ensued on Muslim Twitter – Muslims in the West were aghast that anyone would show up to suhoor with a full face of makeup… Read More

Brands, Publishers and my Conservative High School Facebook Friends

Don’t they want more from a publisher, if not a president? Politics and marketing make strange bedfellows but they are still bedfellows. Publishers and sportswear companies are politicians and politicians are brands… Read More


Muslim-Friendly Tourism

The 2018 Muslim-Friendly Tourism (MFT) report looks at definitions, consumer behavior, and marketing trends to help travel, tourism, and hospitality companies better understand halal tourism to expand or refine their current offerings, marketing strategies, and messages… Read More

Marketing to Muslim Luxury Consumers

The combined spending power of the global Muslim population today makes it equal to the economy of the third-largest country in the world, after the U.S. and China. The 2018 free report looks at this lucrative market in terms of luxury goods, consumer behavior and preferences, and offers tips for advertisers and marketers… Read More

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