A full-service international marketing
and consulting agency

MLC represents Al Jazeera in North America and beyond

Marketing Beyond Borders

MLC helps its clients amplify their global reach and advertising value through authentic engagement with Muslim, halal, and Arabic-speaking audiences.

At the forefront of the modest fashion and $3.7 trillion halal market, our tailored approach enables us to deliver powerful marketing solutions for brands and advertisers.

As Al Jazeera’s official advertising agency, we reach over 360 million people worldwide: our North American and European partners enjoy premium inventory and unique opportunities for digital, broadcast and social engagement with multicultural markets.

In addition to digital and broadcast advertising, we also help global brands develop sustainable corporate responsibility initiatives and become a force for social good.

From concept to delivery, we align our clients’ core values with relevant social causes, identify key sponsorships and acquisition potentials, and maximize brand reach with international marketing solutions.

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Our History

MLC started in 2003 as strategic consulting firm MLC Solutions, founded by nonprofit extraordinaire Mohamad Chehade, Ph.D. 

After 15 years of helping numerous organizations with strategic planning, organizational development and marketing consulting – and a recent partnership with the Al Jazeera Media Network – MLC Solutions evolved into international marketing and advertising agency MLC Media, with Mohamad serving as CEO and Head of Strategic Partnerships.

Though our beginnings are firmly rooted in nonprofit work, our strategies have evolved to meet the needs of global brands and businesses. Traditional approaches to donor acquisition, for example, have changed considerably, and the explosion of communication streams and devices require a more dynamic approach to the customer journey.

Our Core Values

We think globally, act locally, and celebrate diversity, integrity and excellence. Here’s how we define our core values:

  • Boundless: breaking down borders with our unique approach, expertise and global reach
  • Pursuit of Excellence: performing at the highest standards to drive creativity and growth
  • Integrity: acting as honest and trusted partners for clients, colleagues and societies
  • Diversity: embracing multiple and diverse cultures at home and abroad
  • Socially Responsible: celebrating the work that makes the world a better place

Our Approach

Our consulting history has influenced our approach to client relations and creative work.

And it’s really quite simple. It all begins with listening. Once we understand our clients’ objectives and obstacles, we dig into the research process and come back with sound, creative strategy and solutions. And it doesn’t stop there. We follow up with analysis, optimization and reporting.

Our process in a nutshell: Needs Assessment – Strategy & Solutions – Optimization

Our Models

The Missing Link Cycle for Nonprofits

MLC’s strategy work in the nonprofit sector led to insights regarding a lack of effective communication between nonprofit beneficiaries and donors, something we call the ‘Missing Link Cycle’.

We provide solutions to this dilemma by ensuring nonprofits are at the center of defining and strengthening links among their beneficiaries and donors, primarily through storytelling and integrated marketing.

The Engaging Model for Strategy Development

As an alternative the five-year-plan that is rarely referred to after it’s been written, we came up with ‘The Engaging Model’, a dynamic, working document that informs and guides organizations towards ongoing improvement, impact and relevance.

The Engaging Model has proven successful for strategic planning because it embodies a collective vision (from employees to stakeholders) and provides effective strategies as well as realistic and measurable goals for the present and future.

Industries We Serve

  • Travel & Hospitality

  • Health & Pharmaceutical

  • Nonprofits & Charitable Foundations

  • Apparel Wear & Shoes

  • Automotive

  • Education

  • Energy

  • Food & Beverage

  • Luxury Brands

  • Sports & Entertainment

  • Technology & Telecom

Contact Us

We’d love to hear from you! Get in touch for a free consultation.

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