Generation M: Young, Affluent, and Muslim!

Generation M are young, affluent, educated Muslims who wield tremendous buying power in today’s consumer market. Many brands attempt to market to Generation M, but research shows these efforts aren’t always successful. In one study of Muslim American consumers, 98% of respondents said they believe “American brands don’t actively reach out to Muslim consumers.” 80% said they would prefer to buy brands that support Muslim identity through promotion and celebration of religious festivals. A majority of respondents also said they wanted global companies to make more of an effort to understand Muslim consumers, and that they would like to see a wider range of products specifically appealing to Muslims.

Source: Generation M: Young Muslims Changing the World by Shelina Janmohamed.

Uncategorized

Leave a Comment

Your email address will not be published. Required fields are marked *

Previous reading
Ramadan Marketing 2020: What You Need to Know
Next reading
Modesty Fashion: A $283 Billion Market Here’s How to Get It Right