Infographic: What’s Islamic Marketing?
With a global population of 1.7 billion Muslims, the Muslim consumer market is valued at $2.6 trillion annually. The halal food market alone is worth $661 billion a year. With this in mind, many companies are interested in expanding their product market to include more Muslims.
But what is Islamic Marketing? We define it as creating connections with Muslim audiences in an appropriate and respectful way, after establishing a strong understanding of their values. This allows organizations to build their brand in an inclusive way. If you’re selling products to the global market at large, remember that Muslims are as diverse as any other group, and may have different languages, cultures, lifestyles, and ways of practicing their religion in different countries. For this reason, there may be difficulties in reusing the same marketing communications targeting Muslim consumers across different markets.